The Origin

Her Selected was founded on the belief that good style should feel effortless and look like it was made for you. Inspired by the cities, coasts and moments that shape how women dress today, we curate pieces that sit at the intersection of minimal and considered. Nothing loud. Nothing wasted. Just the right thing at the right time.

The Bardot Collection

Designed to be worn every day and noticed every time.

Our Vision

To be the go to destination for Australian women who want eyewear that looks considered and feels effortless. A brand that understands your style, respects your time and delivers frames worth reaching for every single day.

Our Mission

To make clean, considered eyewear accessible to every Australian woman without the compromise. Every frame we carry is selected with intention. Polarised lenses. UV400 protection. Lightweight construction. If it doesn't meet our standard for design, comfort and wearability it doesn't make the cut.

Contact Us

Her Selected

Address: 43 Metrolink Cct, Campbellfield VIC 3061, Australia

Email: info@herselected.com

Phone: +61 3 4421 6886

Monday to Friday: 9:00 AM to 5:00 PM Australian Eastern Standard Time (AEST / UTC+10:00)